The Journal

Field notes, slowly written.

Letters from the studio and the cutting garden. Seasonal observations, studio practice, and the philosophy that holds it together.

Featured Journal piece: Sustainable Floristry: Roz talks to Phoam Labs
Interview · 8 min read

Sustainable Floristry: Roz talks to Phoam Labs

Sustainable Floristry: Roz sits down with Dundee Butcher of Phoam Labs on The Cut Flower Podcast — a candid conversation about a genuinely game-changing innovation: a compostable, corn-based alternative to traditional floral foam.

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Journal piece: Navigating the Global Flower Industry with Professor David Bek — Interview
Interview · 10 min read

Navigating the Global Flower Industry with Professor David Bek

The floristry industry is at a crossroads. We sit down with Professor David Bek of Coventry University — a leading expert in sustainability and the flower industry — to explore the challenges and the way forward.

Journal piece: Roisin Taylor: Sustainable Floristry in Action — Profile
Profile · 6 min read

Roisin Taylor: Sustainable Floristry in Action

Roz has had the pleasure of interviewing Roisin Taylor twice on The Cut Flower Podcast. Roisin is inspirational, and definitely one to watch within the field of sustainability.

Journal piece: Revolutionising Floristry: The Sustainable Solution with Phoam Labs — Industry
Industry · 7 min read

Revolutionising Floristry: The Sustainable Solution with Phoam Labs

An interview with Dundee Butcher, CEO of Phoam Labs, reveals groundbreaking developments in sustainable floristry — including the world's first compostable floral foam.

Journal piece: How to Source British Flowers: A Florist's Guide to Sustainable Supply — Guide
Guide · 9 min read

How to Source British Flowers: A Florist's Guide to Sustainable Supply

The global cut flower industry is a multi-billion-pound enterprise, with blooms travelling vast distances. In the UK, around 86% of flowers sold are imported. A practical guide to sourcing British instead.

Journal piece: Floral Foam Alternatives: A Florist's Guide to Foam-Free Mechanics — Guide
Guide · 7 min read

Floral Foam Alternatives: A Florist's Guide to Foam-Free Mechanics

Floral foam is a single-use plastic, and every job we do can be done without it. A working florist's guide to chicken wire, pin frogs, moss, willow armatures and water tubes — the foam-free toolkit.

Journal piece: British Flowers In Season: A Month-by-Month Cutting Garden Calendar — Guide
Guide · 8 min read

British Flowers In Season: A Month-by-Month Cutting Garden Calendar

When are British flowers actually in season? Longer than most people realise. The full year in a British cutting garden — month by month — from forced narcissi in February to dried seedheads in December.